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Ericsson, Turner Broadcasting to partner in mobile segment PDF Print E-mail
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Wednesday, 12 December 2007
STOCKHOLM (MarketWatch) -- Ericsson (ERIC) Monday said it and Turner Broadcasting System International have formed a collaboration under which the users of mobile services and mobile operators will benefit from the companies' leading positions in mobility and global multimedia content.
As part of a wide ranging deal, Ericsson and Turner are partnering to develop Turner's internet, broadcast news and entertainment content - including CNN International, Cartoon Network and Adult Swim material - for mobile multimedia environments.
Edited Press Release
Ericsson said the offering combines the delivery of Turner news and entertainment content with hosting and content management technology.
The first of these jointly developed services will launch in Europe on February 12 at the 3GSM World Congress trade fair in Barcelona, bringing a new CNN Mobile service to the users initially in Europe, the Middle East and Africa.
The initial product launch - CNN Mobile - and subsequent launches in this collaboration will make technologically advanced multimedia content available to users in two ways. Firstly, mobile operators will be able to deliver simple access to Turner content through their own branded portals; additionally, end users will have access to content such as the CNN Mobile site directly on their mobile devices.
The CNN Mobile product will be the first example of a true 'off-deck' portal for mobile users. A searchable archive of 14 days and over 2000 stories will sit with breaking news alerts and video news updates through the hourly updated 'World News Now'.
Available to CNN users in EMEA and Latin America subscription free, the service will be accessible through CNNmobile.com in all mobile browsers or through operator portals where deals are in place. The mobile services being developed include intelligent software that enables devices to show only the actual content that is appropriate to the particular handset, resulting in a richer user experience.
The services will be rolled out to further territories and both Turner and Ericsson have committed to further product launches throughout 2007. The partnership also extends beyond content development, and will have on screen elements on CNN International in a campaign that positions Ericsson as the global leading communications technology company.
 
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